Integrated Marketing Communication

Integrated Marketing Communication (IMC)
is a strategy to combine the most effective methods of marketing to strengthen a brand position in its market. Advertising, public relations, promotion, branding, and direct marketing are integrated to effectively listening and communicating with the target audience.

IMC components

The Foundation
a strategic understanding of the product and market.

The Corporate Culture
The features of products and services ought to be in line with the vision, capabilities, personality and culture of the corporation.

Brand Focus
the corporate identity of the brand such as logo, slogan, style and core message of the brand.

Consumer Experience
products need to meet and exceed customer expectations, includes product design and packaging, product experience and service.

Communication Tools
include various modes of communicating a brand towards its target market such as advertising, direct marketing and online communication.

Promotional Tools
Brands are promoted through various promotional tools such as trade promotions, personal selling and so on. Organizations need to strengthen their relationship with customers and external clients.

Integration Tools T
Tools to analyze the effectiveness of a marketing campaign, such as Campaign Review, Customer Relationship Management (CRM), web analytics, customer survey, and more.